BOLD STATEMENT
A specific benefit your clients can
expect if they work with you.
A clear and
concise statement of what
you offer
Promise #1. Promise #2. Promise #3.
Connect with your customers
challenges and frustrations
As humans we can get so stuck in our own problems, that we can’t see the solution right in front of our face. That’s why we need to connect with the challenges and frustrations our ideal customer is facing BEFORE we jump into detail about how you can help them. Many people resist starting here because it can feel negative, but humans rarely take action without some negative emotion to motivate us. Want to keep things light? Use questions, and let the reader use their imagination to fill in the gaps.
Paint a positive vision of the future
Explain why you are the best
person to help them
This is where you can present yourself as the guide who can
help them solve their frustrations and achieve some sort of
positive outcome. It’s your chance to explain how your unique
combination of experiences, approach or qualifications make
you different. We want to keep this section super-short, linking
through to the ‘About’ page for more information if required.
AS SEEN
Present a simple solution
We’ve discussed the problems the visitor is facing. We now need to present
your services so that they obviously solve those problems.
FIND OUT MORE
FIND OUT MORE
FIND OUT MORE
“A one sentence testimonial from someone who thinks you are awesome!”
NAME, COMPANY
“A one sentence testimonial from someone who thinks you are awesome!”
NAME, COMPANY
“A one sentence testimonial from someone who thinks you are awesome!”
NAME, COMPANY
Make it super easy to take action
Use this section to lift any fog about
how to buy your product or how your product works.
how to buy your product or how your product works.